Software built for everyday business operations.
Truevalue Platform brings purpose-built Products together on one Platform. Instead of juggling separate point tools, your sales, marketing, scheduling, communication, and people operations share the same foundation.
Why we started TrueValue:
one business, too many subscriptions.
We founded Truevalue Platform to fix that. Running a business shouldn't mean holding together a fragile set of third-party plugins. When customer records, calendars, deal pipelines, and team tasks share one foundation, handoffs get quicker, the work feels calmer, and growth brings less friction.
A simpler way for teams to work.
For years, growing businesses were told to buy a specialist tool for every small task: a CRM from one vendor, online booking from another, email campaigns from a third, VoIP phone calls from a fourth, and spreadsheets to fill the gaps.
The result was admin spread across separate tools, connections between them that kept breaking, and client records copied from one system into another.
“When every department works from the same information, teams spend less time managing software and more time serving customers.”TrueValue Platform founding philosophy
Purpose & Direction
Our Mission & Vision
The commitments behind how we design, release, and support our Products.
Free growing businesses from scattered software.
To give growing teams connected Products that can handle serious operations and still feel simple to use. That means fewer data silos, fewer integration problems, and clearer pricing.
- ✓Clear, predictable costs, without charging extra for every feature.
- ✓Workflows designed around the work your team does every day.
- ✓Quick to set up, without depending on outside consultants.
A dependable foundation for connected business work.
To build a connected Platform where information moves between Products, routine admin takes less effort, and teams can spend more of their time on the relationships that matter.
- ✓Shared data across marketing, sales, and service.
- ✓AI-assisted suggestions that draw on the history held in your Products.
- ✓Built to last, to support larger organisations, and to keep customers in control.
A more connected, human way to do business.
Why We're Building One Platform
When your software is disconnected, your customers feel it. TrueValue was designed from the database up so its Products work as one system.
One Shared Database
Leads, contacts, booked appointments, and support calls update the same record, so you are not reconciling different versions of a customer across systems.
Connected From the Start
CRM, Marketing, Task, PBX, and Appointments share events from the start, so you do not have to wire them together yourself.
One Sign-In & Role Management
Manage your organisation's permissions, seats, and multi-factor security from one admin console.
AI-Assisted Next Steps
Because your deals, emails, and tasks sit on the same Platform, AI-assisted suggestions for next steps can draw on that real activity.
Guiding Principles
Our Values & Principles
The principles behind how we build our Products, work with customers, and run the company.
Start With the Work
Practical tools, not hypeWe build for the people who keep a business running day to day. That means no added complexity and no vanity metrics, just tools that make routine work quicker and simpler.
Connected Records
One source of truthYour customers, appointments, deals, and communication history belong in one connected record. The aim is fewer manual CSV exports and fewer broken third-party syncs.
Calm & Honest Software
Terms you can readYou can ask us what information the public website holds. For a paid Product, price, trial, refund, and cancellation terms are agreed at checkout.
Long-Term Partnership
We do well when you do wellWe are building for the long term. Technical decisions are weighed on how well they will hold up, how easy they are to maintain, and how they help customers move faster. Our team stays with you as your use of the Platform grows.
Timeline
Our Milestones
How the Platform has developed, year by year.
More Products & Two Offices
Added PBX for business calling, Marketing for campaigns, Site Flow for websites, and Recruit for hiring.
Brought PBX, Marketing, Site Flow, and Recruit onto the same Platform
Opened offices in North Sydney (Australia) and Vadodara (India)
Brought email, calls, SMS, and WhatsApp communication together
Trust & Governance
How we approach trust and security.
We know Truevalue Platform holds important records for your business, including customer relationships, sales pipelines, and operational data. We take that responsibility seriously and plan for security as we design each Product.
Security questions
Ask supportAsk which controls apply to the Product you are considering. This page does not publish a certification.
Privacy choices
Privacy PolicyThe privacy policy describes what the public website collects and how to ask about your information.
Role-based access
RolesSigned-in Products use roles so people see the work they are allowed to see.
Availability
Agreed at checkoutAvailability for a paid Product is agreed at checkout. This page does not set an uptime guarantee.
Our Offices
Where We Work
We have two offices: one in North Sydney, Australia, and one in Vadodara, India.
North Sydney, Australia
141 Walker Street, North Sydney, NSW 2060, Australia
Vadodara, India
Tower B, 325, 3rd Floor, Atlantis K, 10, Sarabhai Rd, opp. Honest Family Restaurant, Vadodara, Gujarat 390007