Digital Marketing Executive

About the role

• Manage and optimize Meta Ads and Google Ads campaigns.
• Create and execute social media marketing strategies across various platforms.
• Conduct keyword research to inform content creation and marketing strategies.
• Analyze campaign performance using Google Analytics and provide actionable insights.
• Assist in content marketing efforts to engage target audiences.
• Generate leads through various digital marketing channels.
• Prepare reports on campaign performance and present findings to the team.

• Proven experience in digital marketing, preferably in a similar role.
• Strong understanding of SEO, PPC, and social media marketing.
• Familiarity with Google Analytics and other marketing tools.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a team environment.
• Strong analytical skills and attention to detail.
• Bachelor’s degree in Marketing, Business Administration, Mass Communication, Commerce, IT, or a related field.
• 1–3 years of experience in digital marketing or a similar role.
• Practical knowledge of SEO, Social Media Marketing, Meta Ads, and Google Ads.
• Familiarity with Google Analytics and Google Search Console.
• Basic understanding of content marketing, lead generation, and email marketing.
• Good knowledge of MS Excel / Google Sheets for reporting.
• Digital Marketing certifications from Google, Meta, HubSpot, or similar platforms are an added advantage.

• 1 paid leave per month.
• 7 sick and 7 casual leaves per year after successful completion of the probation period
• Training and practical guidance.